As a result of the <a href="/blog/the-future-of-digital-transformation-what-does-it-look-like" target="_blank">rapid evolution</a> of the digital world, today&rsquo;s consumers command a high level of transparency and integrity from brands as well as shared values or ideals. If your organization&#39;s digital marketing falls short or is deemed unethical or irrelevant, your brand runs the risk of damaging its reputation.

However, if your business gets its <a href="/blog/6-of-the-most-memorable-digital-marketing-campaigns-of-2018" target="_blank">digital campaign right</a>, conjuring the perfect storm of data-driven actions, inspirational content, innovation, originality and well-timed, well-placed social messaging, you stand to reap incredible rewards in terms of enhanced brand reputation and awareness.

But, for every digital marketing success story, there&rsquo;s often an epic failure. To ensure maximum success in 2019, and steer clear of failure, here are 5 classic examples of how not to do digital marketing.

<blockquote>81% of consumers conduct online research before making a big purchasing decision - AdWeek</blockquote>

<h2>Misplaced messaging - Bic</h2>

For decades, Bic has been a brand known for its sturdy, durable pens and stationery products, but one of its digital campaigns was far from solid or robust.

A masterclass on how not to leverage a trending annual event to your brand&rsquo;s advantage, Bic&rsquo;s &lsquo;act like a lady, think like a man&rsquo; campaign messaging was launched on International Women&#39;s Day using social media adverts aimed specifically at a South African audience.

<img alt="Bic’s ‘act like a lady, think like a man’ campaign " data-lazy="//dmi-uploads.imgix.net/general/BIC_Womens_Day_Campaign.jpg?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=dfa769a325a20747afeb0a0faca67626" src="//dmi-uploads.imgix.net/general/BIC_Womens_Day_Campaign.jpg?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=4af4258292fa32e38b3ea790d212a06f" />

The campaign caused an uproar almost instantly. Despite being launched at an optimum time on a widely celebrated annual event and using the hashtag <a href="https://twitter.com/hashtag/happywomensday?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Ehashtag" target="_blank">#Happy WomensDay</a>, the brand&#39;s antiquated, thoughtless and discriminatory messaging led to a huge level of social media backlash and <a href="https://melissaagnes.com/bic-for-her-the-latest-in-social-media-attacks/" target="_blank">negative press</a>.

<img alt="Bic’s ‘act like a lady, think like a man’ campaign backlash on Twitter" data-lazy="//dmi-uploads.imgix.net/general/BIC_doctored_Womens_Day_campaign.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=1ed8f6102b523b0a5e9a221da93c6fde" src="//dmi-uploads.imgix.net/general/BIC_doctored_Womens_Day_campaign.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=83b3e9f7198a13424d6bcdb729254515" />

Lesson: Developing and launching a campaign it in-line with a popular or celebrated annual event or is an effective way of showcasing brand values and connecting with a broader audience. However, if your company takes this approach, check that all content is positive, supportive, and constructed in a way that is widely inclusive rather than ignorant or entirely exclusive &ndash; otherwise, you will fail (and perhaps, rightly so).

<h2>Ill Preparation - McDonald&rsquo;s</h2>

The cult animation Rick and Morty enjoy <a href="https://www.polygon.com/tv/2017/10/4/16425354/rick-and-morty-season-3-ratings-record" target="_blank">11 million viewers</a> last Aprils Fools&#39; Day alone, so it&#39;s little wonder that McDonald&#39;s wanted to use the show to promote its products.

To launch the one-day return of its Szechuan sauce - a condiment that appeared on US menus for a short spell during the 1990s - and create an international buzz both online and in the physical realm, McDonald&#39;s developed a mini-campaign targeting Rick and Morty fanatics.

Despite a perfectly formed video advertisement, a host of highly-engaging social media assets, top-notch brand messaging and a savvy use of humor, McDonald&#39;s failed in epic fashion when it came to fulfilllment.

As McDonald&rsquo;s severely underestimated the popularity of the campaign, running out of sauce nationwide and sparking mass chaos, which in turn, resulted in a <a href="https://www.theguardian.com/business/2017/oct/08/police-called-after-mcdonalds-rick-and-morty-promotion-heats-up" target="_blank">public relations nightmare</a>. Not a good look for one of the world&rsquo;s most renowned purveyors of fast food.

<img alt=" McDonalds Szechuan sauce" data-lazy="//dmi-uploads.imgix.net/general/McDonalds_szechuan_sauce.jpg?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=87275a5cf6e15039fa996eb256e26f7b" src="//dmi-uploads.imgix.net/general/McDonalds_szechuan_sauce.jpg?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=1c50bfdb97fec648eadaeee670a6e590" />

Lesson: Regardless of industry or budget, delivering on a promise is essential to ensure campaign success. Moreover, delivering on promises will boost your brand reputation while building consumer trust - <a href="https://www.visioncritical.com/authenticity-stats/" target="_blank">91% of customers</a> want brands they follow to be authentic in their social media posts and communications, so making sure that you follow through with your promises should always be a priority concerning your marketing efforts.

<h2>Distasteful timing - Cinnabon</h2>

This social media specific digital marketing blunder comes courtesy of the sweet treat colossus that is Cinnabon.

Following the passing of the late Carrie Fisher, Cinnabon decided to pay tribute on Twitter by repurposing a clever and playful image and caption that earned the brand a great deal of social media traction during its original launch on May 4th, now known as Star Wars Day.

<img alt="Carrie Fisher Cinnabon campaign" data-lazy="//dmi-uploads.imgix.net/general/cinnabon-carrie-fisher-death-2016-12-28.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=fe69dbf787007379872da73d33c2bbbe" src="//dmi-uploads.imgix.net/general/cinnabon-carrie-fisher-death-2016-12-28.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=4d95514f460c7c99faea7c256c7c7d3b" />

While this creative feat of digital marketing worked wonders on Star Wars Day, relaunching the campaign in the Wake of Fisher&rsquo;s death was criticized by droves of fans for being cheap, tacky and utterly distasteful. And despite the fact that Cinnabon deleted the post and issued an apology, the faux pas has not been forgotten - in fact, it will be forever floating around in the <a href="https://medium.com/rta902/cinnabon-s-e-r-i-o-u-s-l-y-639753b68e6b" target="_blank">digital galaxy</a>.

<img src="//uploads.digetalmarketinginstitute.com/cinnabon_apology_tweet.jpg" />

Lesson: If you&#39;re paying a tribute to a beloved personality with a view of showing your respect and admiration while riding the crest of a trending wave, you should always be neutral, conservative and avoid any form of contrived humor. In these cases, audiences should feel that your content is genuine and heartfelt rather than a cheap ploy to sell products. In many cases, if the celebrity or personality in question has a tenuous link to your niche or industry, you should perhaps avoid paying tribute as it could come across as awkward, plastic or misplaced.

<h2>Poor judgement - Lunya</h2>

Lingerie brand, Lunya sought to boost brand awareness that tied in with the immensely popular dystopian HBO drama, The Handmaid&#39;s Tale - but they got it wrong.

While this campaign earned Lunya a tremendous level of social media attention &ndash; regrettably, none of it was for the right reasons.

<img alt="Lunya Handmaid's Tale campaign " data-lazy="//dmi-uploads.imgix.net/general/Lunya_image.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=068affc354938c95c4b726942c0473dc" src="//dmi-uploads.imgix.net/general/Lunya_image.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=40c71e2e49275bcc8d9fdc50ec0fdef3" />

In a bid to ride the crest of the trending wave generated by the broad appeal of The Handmaid&#39;s Tale, the brand named its latest item of red underwear, Offred &ndash; a smart yet misplaced play on words inspired by the show&rsquo;s lead protagonist (of the same name).

While, at first glance, it seems like Lunya did all of the right things concerning the success of its digital marketing campaign, it only takes a little research into the show to understand the severe and sensitive themes the show covers.

As The Handmaid&#39;s Tale focuses largely on the oppression and slavery of women, this was a daring concept for a campaign &ndash; and it backfired in epic fashion.

The brand used social media taglines such as &lsquo;join the resistance&rsquo; in reference to the patriarchal society that dominates The Handmaid&rsquo;s Tale, but the combination and theme is something that should never have been entertained.

As a result of poor judgment, Lunya, like Bic, earned itself a barrage of <a href="https://www.advocate.com/arts-entertainment/2018/4/17/handmaids-tale-inspired-lingerie-sparks-outrage">bad press</a> &ndash; something that can seriously hurt the growth and development of your brand.

Lesson: Being controversial and delivering content based on strong themes can serve to propel a digital marketing campaign into viral heights, empowering the people that engage with your messaging. But, unless your product, service or content is entirely in-line with the theme or angle &ndash; and your core brand values &ndash; you should avoid the controversial approach at all costs. You will know if it&#39;s right to pursue an angle like this, so trust your gut and always gather a wide range of opinions before launching any controversial digital marketing campaign.

<h2>Insensitivity and isolation - GBK</h2>

Our final example of how not to do digital marketing offers a lesson on why you should never isolate or exclude significant portions of your target audience.

GBK (Gourmet Burger Kitchen) caused controversy with a strong and provocative anti-vegetarian campaign which resulted in 8,200 tweets before ita social media ads were taken down - <a href="https://www.visibrain.com/en/blog/gourmet-burger-kitchen-provocative-ads/" target="_blank">46%</a> of these being retweets.

That said, the multichannel marketing campaign that included strategic content and social marketing efforts, coupled with physical advertising banners featured on the London Underground - posters containing messaging including &#39;Vegetarians, resistance is futile and &#39;You&rsquo;ll always remember the day you gave up being vegetarian&#39; - flopped almost immediately after its launch.

<img alt="" data-lazy="//dmi-uploads.imgix.net/general/GBK_vegtarian_ad.jpg?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=d9c9895b08a457384ecbc0fc47c2eb0b" src="//dmi-uploads.imgix.net/general/GBK_vegtarian_ad.jpg?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=8b171b0aa640dbf044b25d36a14d8839" />

The social media backlash came fast and furious with both vegetarians and those empathizing with them, taking to the likes of Twitter to voice their opinions on GBK&rsquo;s alienating campaign.

The subsequent mistake made by GBK was a failure to issue a sincere and authentic apology to all of those offended by the campaign&rsquo;s messaging: a move that may have tarnished the brand&rsquo;s reputation indefinitely, driving away former vegetarian diners away in droves.

<img alt="" data-lazy="//dmi-uploads.imgix.net/general/GBK_backlash_on_vegetarian_campaign.jpg?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=dbb8347e68d3aef30201eaf373f7268d" src="//dmi-uploads.imgix.net/general/GBK_backlash_on_vegetarian_campaign.jpg?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=6953fd2aff1664e83f2a07004a578954" />

Lesson: In today&rsquo;s world, there&rsquo;s no room for complacency or insensitivity concerning the promotion of your brand values, services or products. Your campaigns should be positive, empowering, inclusive and delivered with an ample level of preparation, planning and due diligence. And if you do make a blunder, you should always issue a genuine apology - being defensive will only serve to further tarnish your brand reputation.

We hope these five classic examples of how not to do digital marketing will help you avoid controversy or failure in 2019 and beyond.

For examples on how to deliver a promotional initiative that gets results, explore these <a href="/blog/6-of-the-most-memorable-digital-marketing-campaigns-of-2018">six most memorable campaigns of 2018</a>.

https://s3-eu-west-1.amazonaws.com/dmi-studentportal-uploads/v3blog/5-Classic-Examples-of-How-Not-to-Do-Digital-Marketing_blog.jpg

5 Classic Examples of How Not to Do Digital Marketing

5-classic-examples-of-how-not-to-do-digital-marketing

[[p]]Today&rsquo;s consumers demand a high level of transparency and integrity from brands,&nbsp; as well as shared values or ideals. If your organization&#39;s digital marketing falls short, offers little value, and is seen as unethical, you risk damaging your brand reputation.&nbsp;[[/p]]

[[p]]However, if your business gets its [[a href="https://digetalmarketinginstitute.com/blog/how-to-create-a-summer-marketing-campaign" target="_blank"]]digital marketing campaigns[[/a]] right &ndash;&nbsp; conjuring the perfect mix of data-driven actions, inspirational content, innovation, originality and well-placed social messaging &ndash; you&rsquo;ll likely boost your brand reputation.[[/p]]

[[p]]But, for every digital marketing success story, there&rsquo;s often an epic failure! To help you achieve maximum marketing success, and steer clear of failure, here are 5 classic examples of how not to do digital marketing.[[/p]]

[[ol]]
	[[li]][[a href="#heading_81702"]]Lunya - Poor judgment[[/a]][[/li]]
	[[li]][[a href="#heading_81706"]]Google Gemini - Anti-human messaging[[/a]][[/li]]
	[[li]][[a href="#heading_81712"]]Zara - Insensitive aesthetics and lack of cultural insight[[/a]][[/li]]
	[[li]][[a href="#heading_81716"]]Bumble: Tone-deaf messaging[[/a]][[/li]]
	[[li]][[a href="#heading_81720"]]Burger King Austria - failing your target audience[[/a]][[/li]]
[[/ol]]

[[p]]Lingerie brand&nbsp;Lunya sought to boost brand awareness using a campaign that tied in with the immensely popular dystopian HBO drama, [[em]]The Handmaid&#39;s Tale[[/em]] - but Lunya got it wrong.[[/p]]

[[p]]While this campaign earned Lunya a tremendous level of social media attention &ndash; regrettably, none of it was for the right reasons![[/p]]

Negative reaction on social media to the Lunya campaign

[[p]]In a bid to ride the crest of the trending wave generated by the broad appeal of [[em]]The Handmaid&#39;s Tale[[/em]], the brand named its latest item of red underwear, Offred: a misplaced play on words inspired by the show&rsquo;s lead protagonist, of the same name.[[/p]]

[[p]]The brand used social media taglines such as &lsquo;join the resistance&rsquo; in reference to the patriarchal society that enslaves women in [[em]]The Handmaid&rsquo;s Tale[[/em]], but the combination and theme are something that should never have been entertained.[[/p]]

[[p]]As a result of poor judgment, Lunya earned itself a barrage of bad press &ndash; something that can seriously hurt the growth and development of your brand.[[/p]]

[[p]][[strong]]Lesson:&nbsp;[[/strong]][[/p]]

[[ul]]
	[[li]]Being controversial and delivering content based on strong themes can serve to propel a digital marketing campaign into viral heights. It can also empower the people who engage with your messaging. But you have to tread carefully.[[/li]]
	[[li]]Unless your product, service, or content is entirely in-line with the theme or angle &ndash; and your brand values &ndash; you should avoid a controversial approach at all costs.&nbsp;[[/li]]
	[[li]]Trust your gut, and always gather a wide range of opinions before launching any potentially diverse digital marketing campaign.[[/li]]
[[/ul]]

[[p]]The [[a href="https://digetalmarketinginstitute.com/blog/going-for-marketing-gold-at-the-paris-olympics?gtd_reg_webinar" target="_blank"]]Olympic Games[[/a]] is one of the world&rsquo;s most inspirational sporting events, especially for children or young adults looking to get into sports or pursue their dreams.[[/p]]

[[p]]Google leveraged the buzz around the games to promote its [[a href="https://digetalmarketinginstitute.com/resources/toolkits/chatgpt-prompt-guide-for-your-digital-marketing-plan" target="_blank"]]ChatGPT[[/a]]-rival Gemini with a campaign titled &lsquo;Dear Sydney&rsquo;. Unfortunately, the tech giant made a big misstep.[[/p]]

[[p]]Launched in collaboration with Team USA, the campaign was centered around a proud father using Google Gemini to write a letter to Olympic track star Sydney McLaughlin-Levrone on behalf of his daughter &ndash; an aspiring athlete and super fan.[[/p]]

[[p]]While the ad itself was slick, punchy, and developed with an emotive angle in mind, its messaging was seen as negative and &lsquo;anti-human.&rsquo;[[/p]]

Gemini ad, showing Gemini being used to help a daughter write a letter

[[p]]In a time where many fear that [[a href="http://digetalmarketinginstitute.com/blog/is-ai-going-to-take-my-digital-marketing-job" target="_blank"]]AI may take their jobs[[/a]], dilute human creativity, or hinder their children&#39;s development, the fact that Google chose an angle that focused on replacing human sentiment is tone-deaf. As a result, &lsquo;Dear Sydney&rsquo; received a lot of backlash and was pulled from air.[[/p]]

[[p]][[strong]]Lesson:[[/strong]][[/p]]

[[ul]]
	[[li]]Creating an emotional connection with your marketing communications will increase engagement and bring people closer to your brand. But your messaging should be empowering.[[/li]]
	[[li]]Research your target audience in depth before developing a campaign angle and double-check it to ensure it is inclusive, offers value, and shares a positive sentiment.[[/li]]
	[[li]]Always consider your brand values and how you can help your audience when creating an emotionally driven campaign. Think about what you want people to do when engaging with your campaign and always avoid making people feel excluded or alienated.[[/li]]
[[/ul]]

[[p]]Renowned clothes retailer Zara caused controversy with a 2023 marketing campaign titled &lsquo;The Jacket&#39;&rsquo; While the campaign featured model Kristen McMenamy for some star-studded [[a href="https://digetalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you" target="_blank"]]influencer marketing[[/a]] power, the campaign received droves of backlash due to its culturally insensitive aesthetics.[[/p]]

[[p]]People took to social media to express their outrage, with consumers, critics, and journalists alike agreeing that the imagery had striking similarities to the horrifying scenes associated with the ongoing Gaza conflict.[[/p]]

Zara campaign, using imagery reminiscent of the Gaza conflict

[[p]]While the brand claims that this was an honest mistake and that the imagery was captured before the conflict escalated, these insensitive and poorly timed aesthetics did nothing for Zara&rsquo;s reputation. In fact, the universal outrage surrounding the campaign sparked the creation of hashtag #BoycottZara.&nbsp;[[/p]]

[[p]]Zara did issue a full apology, but the brand alienated a large segment of its audience and will likely be far more cautious with its future campaigns aesthetics.[[/p]]

[[p]][[strong]]Lesson:&nbsp;[[/strong]][[/p]]

[[ul]]
	[[li]]When you&rsquo;re launching any campaign initiative, always pay close attention to what&rsquo;s happening in the world around you.&nbsp;[[/li]]
	[[li]]Check how your messaging and aesthetics may be perceived and whether there may be any parallels to cultural movements or challenging global events.&nbsp;[[/li]]
	[[li]]Be culturally aware, maintain a firm grasp of emerging events, and get a mix of opinions or perspectives before making your marketing materials public.[[/li]]
[[/ul]]

[[p]]Popular dating app Bumble missed the mark in their 2024 campaign with messaging that ruffled more than a few feathers.[[/p]]

[[p]]The billboard and social media-based campaign in question was developed to promote Bumble&rsquo;s rebrand. While the visuals were cohesive and the campaign assets well placed, the messaging caused a great deal of upset.[[/p]]

X post criticising the Bumble campaign for being anti-asexual

[[p]]What was the reason? The campaign&rsquo;s tagline was &lsquo;Thou shall not give up dating and become a nun.&rsquo; Many users felt strongly that Bumble mocked asexual individuals or people who choose celibacy for deeply personal reasons; They&nbsp;took to social media to share their disdain, describing the campaign as &#39;unbelievably insulting&#39;, &#39;patronizing&#39;, and &#39;tone-deaf&#39;.[[/p]]

[[p]]Bumble did issue a swift public apology, but it perhaps wasn&rsquo;t as heartfelt as it could have been:[[/p]]

[[p]]"We made a mistake. Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humour, we unintentionally did the opposite."[[/p]]

[[p]]At present, Bumble is navigating a rough patch. Its shares dropped by around 45% in 2024, amid concerns that it&rsquo;s struggling to reach and connect with younger users. It appears that Gen Zers are migrating away from dating apps, which means that Bumble and its competitors will have to reframe their messaging if they want to attract young digital natives.[[/p]]

[[p]][[strong]]Lesson:&nbsp;[[/strong]][[/p]]

[[ul]]
	[[li]]While staying true to your brand&rsquo;s tone of voice (TOV) is important and there&rsquo;s certainly room for humor in marketing,&nbsp;your messaging should always remain inclusive.&nbsp;[[/li]]
	[[li]]There&rsquo;s a thin line between being provocative and being offensive with your campaign content, so proceed with caution.&nbsp;[[/li]]
	[[li]]Lead with humor but always ensure that you don&rsquo;t alienate people with your words, images, or sentiments.&nbsp;[[/li]]
	[[li]]If you do want to be funny, make sure you&rsquo;re laughing [[em]]with [[/em]]your audience &ndash; not at them.[[/li]]
[[/ul]]

[[p]]Burger King has launched its fair share of impressive targeted marketing campaigns over the years, but its Pride promotion was not one of them.[[/p]]

[[p]]The brand&rsquo;s shortsighted 2022 [[a href="https://digetalmarketinginstitute.com/blog/inside-the-rainbow-3-pride-marketing-campaigns-of-substance" target="_blank"]]pride marketing[[/a]] campaign was supposed to be cheeky and lighthearted, but unfortunately it upset the majority of its target audience.[[/p]]

Bruger King's Pride campaign had confused messaging that polarized people

[[p]]Amplified by the hashtag #TimeToBeProud, the campaign was created to promote its Pride Month Whoppers. The two versions of each Whopper featured two of the same type of bun (two tops and two bottoms). The brand&rsquo;s messaging aimed to symbolize equal love and rights, but the promotion proved to be polarizing.[[/p]]

[[p]]While some found the campaign&rsquo;s sentiment to be mildly amusing, most people felt that the messaging was lazy, tone-deaf, and a cheap way to earn brand awareness at the expense of the LGBTQ+ community.[[/p]]

[[p]]Lesson:&nbsp;[[/p]]

[[ul]]
	[[li]]If you&rsquo;re going to leverage a cultural moment to promote your brand, do so with the care and respect the situation deserves.&nbsp;[[/li]]
	[[li]]Using imagery synonymous with the event or occasion (in this case, the Pride rainbow motif) and half-baked messaging alone isn&rsquo;t enough. It&rsquo;s lazy and will fail to resonate.[[/li]]
	[[li]]Take the time to truly understand your audience and speak to them directly.&nbsp;[[/li]]
	[[li]]Inspire, entertain, include, and offer value. Show that you care and only consider using something like Pride to showcase your brand values while doing something meaningful.&nbsp;[[/li]]
[[/ul]]

[[p]]These campaigns, while wildly different, have taught us one common lesson: understanding your target customer and knowing the market is crucial to drive business success. With the right judgement and the confidence to make bold yet measured decisions, you&rsquo;ll ensure your campaigns go off without a hitch.[[/p]]

[[p]]Our Digital Marketing Expert course will help you master strategy and leadership, use search marketing to drive sales, advance your knowledge of social media marketing and explore advanced strategies to deliver seamless customer experiences. Sign up today![[/p]]

5 Classic Examples of How Not to Do Digital Marketing

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